The Philippine Travel Exchange (PHITEX) stands as the country’s foremost government-organized travel trade event, with a legacy dating back to its establishment in 1996. The event attracts esteemed qualified buyers from around the globe, affording them the opportunity to engage in meaningful table-top business appointments with distinguished Philippine sellers. Moreover, it enables participants to experience the allure of various Philippine tourism destinations through post-event tours, all with the overarching goal of bolstering tourist arrivals in our beloved nation.
This year, the PHITEX will be held alongside MICECONnect 2025, scheduled to take place from September 8 to 14, 2025.
MICECONnect is an innovative initiative stemming from the Philippine MICE Conference (MICECON), designed to foster meaningful connections and drive business opportunities within the Meetings, Incentive Travel, Conventions, and Exhibitions (MICE) industry. It serves as a specialized platform that brings together Philippine MICE stakeholders and international buyers in a focused business-to-business (B2B) setting. This program bridges the gap between local service providers and global decision-makers, enabling the Philippines to showcase its world-class MICE destinations, venues, and services while forging long-term partnerships with international industry players.
The Philippines
The Republic of the Philippines is an archipelago consisting of 7,641 islands and islets lying about 800 km off the southeast coast of Asia and stretching 1,850 km from north to south. It is bounded by the Philippine Sea to the east, the Celebes Sea to the south, and the West Philippine Sea to the west and north. The Philippines takes its name from King Philip II, who was king of Spain during the Spanish colonization of the islands in the 16th century. Manila is the national capital. It is located in Luzon, the largest island. Only about two-fifths of the islands and islets have names, and only 350 are larger than one square mile.
The Philippines is home to about 112 million people. Filipinos comprise 111 cultural and linguistic groups of Malay-Polynesian origin, with varying degrees of Chinese, Spanish and American influences. About 90 percent of Filipinos are Roman Catholic, with smaller numbers of Protestants and Muslims. The national language is Filipino, although English is the language of commerce and politics.
