• Invite maximum of 80 international buyers and 80 Philippine seller companies to participate in the event;
• Provide venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers with possibility of securing booking on-site or at least business leads;
• Communicate to the global market that tourism in the Philippines is safe and is flourishing with its new product offerings; and
• Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the country;