Philippine Travel Exchange (PHITEX) 2024

PHILIPPINE TRAVEL EXCHANGE (PHITEX) 2024

03-05 SEPTEMBER 2024

 

Official Venue: CONRAD MANILA

Seaside Boulevard corner Coral Way

Mall of Asia Complex Pasay City 1300

INDICATIVE PROGRAM OF ACTIVITIES

(as of 03 September 2024)

Date / Time Activity Remarks
03 September 2024 (Tuesday)
Whole day Arrival of Buyers in Manila
07:30 AM – 06:00 PM Registration of Buyers and Sellers Venue:
Conrad Manila
(Atrium)
Philippine Travel Exchange (PEPTalk) Program Venue:
Conrad Manila
(Forbes Ballrooms 1 & 2)

Attire:
Smart Casual

07:30 AM – 09:30 AM Registration for PEPTalk Venue:
Conrad Manila
(Atrium)
09:30 AM – 09:40 AM

Opening Remarks

MARIA MARGARITA MONTEMAYOR NOGRALES

Chief Operating Officer, Tourism Promotions Board

09:55 AM – 11:00 AM

Topic 1:

All Together Now: Innovative Collaboration in the Tourism Industry

MR. JOHANNES MABULAY

Country Manager, GevMe Philippines

Explore how the tourism industry can work together to leverage Artificial Intelligence (AI)
for enhanced customer service, customized experiences, and increased customer satisfaction

11:00 AM – 11:45 AM

Topic 2:

The Circular Economy- Engagement and Empowerment

MS. EYLLA LAIRE M. GUTIERREZ

Research Manager, Asian Institute of Management
Dr. Andrew l. Tan Center for Tourism

Explain how collaboration in tourism development activates and empowers local communities,
allowing them to contribute to tourism, share their culture and gain economic advantages.

11:45 AM – 01:15 PM Networking Lunch Venue:
Conrad Manila
(Brasserie on 3)
01:15 PM – 02:00 PM

Topic 3:

Market Updates

DR. MARIA PAZ ALBERTO

Chairperson, Pacific Asia Travel Association (PATA)
Philippine Chapter

Look into the latest trends and development in the travel trade sector in TPB’s top 13 markets

02:00 PM – 02:15 PM Health Break
02:15 PM – 03:00 PM

Topic 4:

Love Myself, Love the Philippines

MS. LIZ ORTIGUERA

Senior Adviser to the CEO, Managing Director Asia of Pacific,
World Travel and Tourism Council

Share tips and recommendations on how to truly experience the Philippine tourist destination
by engaging in genuine interactions with locals. Additionally, explore ways in which travelers
can have a positive impact during their journeys.

03:00 PM – 03:45 PM

Topic 5:

Positioning the Philippines as one of Asia’s most LGBTQIA+ friendly destinations

COACH PHILIP NUCLEUS L. SIA

Gender Diversity Advocate
Owner/Managing Director, Competad Training and
Professional Development Services

It aims to showcase the country’s welcoming culture, diverse attractions, and supportive legal
framework for LGBTQIA+ rights. The initiative also includes sensitivity training for tourism
stakeholders to ensure a respectful and inclusive experience for all visitors.

03:45 PM – 04:00 PM Closing Remarks/Wrap-up of Discussion
End of PEPTalk Program
04 September 2024 (Wednesday)
07:00 AM – 08:30 AM Registration of Buyers and Sellers Venue:
Conrad Manila
(Atrium)
PHITEX Opening Ceremony Venue:
Conrad Manila
(Forbes Ballrooms 1 & 2)

Attire:
Business Attire

08:00 AM – 08:45 AM Welcome/Arrival at the B2B Area
08:45 AM – 08:50 AM Delegates and guests to settle down
08:50 AM – 08:52 AM Philippine National Anthem
08:52 AM – 08:57 AM Ahwag Ritual
08:57 AM – 09:10 AM Opening Ceremony (Entertainment)
09:10 AM – 09:15 AM

Opening Remarks

MARIA MARGARITA MONTEMAYOR NOGRALES

Chief Operating Officer, Tourism Promotions Board

09:22 AM – 09:30 AM Reminders / Announcements / Signal the start of B2B
10:00 AM – 11:30 AM

Media Hour

Venue:
Conrad Manila
(C Lounge)
Travel Exchange (TRAVEX) Day 1 Venue:
Conrad Manila
(Forbes Ballrooms 1 & 2)

Attire:
Business Attire

09:30 AM – 10:45 AM Business-to-Business (B2B) Meetings
10:46 AM – 11:00 PM AM Snacks Venue:
Conrad Manila
(Ballroom Foyer)
11:01 AM – 12:15 PM Continuation of B2B Meetings
12:16 PM – 01:15 PM Lunch Venue:
Conrad Manila
(Brasserie on 3)
01:16 PM – 01:45 PM Freshen-up / Explore the PHITEX Experiential Zones (Activation Areas)
01:46 PM – 03:30 PM Continuation of B2B Meetings
03:31 PM – 03:45 PM PM Snacks Venue:
Conrad Manila
(Ballroom Foyer)
03:46 PM – 04:45 PM Continuation of B2B Meetings
End of TRAVEX Day 1
04:45 PM – 06:00 PM Freshen-up
07:00 PM – 07:30 PM Proceed to Welcome Dinner Reception /
Arrival of guests
Venue:
Conrad Manila
(Forbes Ballrooms 2 & 3)

Attire:
Business Attire / Semi-formal

07:30 PM – 07:40 PM

Welcome Remarks

MARIA MARGARITA MONTEMAYOR NOGRALES

Chief Operating Officer, Tourism Promotions Board

07:40 PM – 08:10 PM Dinner Proper
08:10 PM – 08:15 PM Ceremonial Toast by SECRETARY CHRISTINA GARCIA FRASCO with COO MARIA MARGARITA NOGRALES
08:15 PM – 08:45 PM Entertainment
10:30 PM End of Welcome Dinner Reception
05 September 2024 (Thursday)
Travel Exchange (TRAVEX) Day 2 Venue:
Conrad Manila
(Forbes Ballrooms 1 & 2)

Attire:
Business Attire

09:00 AM – 10:30 AM Business-to-Business Meetings
10:31 AM – 10:45 AM AM Snacks Venue:
Conrad Manila
(Ballroom Foyer)
10:46 AM – 12:00 NN Business-to-Business Meetings
12:01 PM – 01:00 PM Lunch Venue:
Conrad Manila
(Basserie on 3)
01:01 PM – 01:30 PM Freshen-up / Explore the PHITEX Experiential Zones (Activation Areas)
01:31 PM – 03:00 PM Continuation of B2B Meetings
03:01 PM – 03:15 PM PM Snacks Venue:
Conrad Manila
(Ballroom Foyer)
03:16 PM – 05:00 PM Continuation of B2B Meetings
End of TRAVEX (B2B Networking)
05:00 PM – 05:45 PM Freshen-up
05:45 PM – 06:00 PM Assembly at the hotel lobby
06:30 PM – 07:00 PM Proceed to Networking Cocktails / Closing Ceremony Venue:
Marriott Grand Ballroom
(Diplomatic Hall)

Attire:
Smart Casual

07:00 PM – 07:30 PM Arrival of guests
07:30 PM Start of Networking Cocktails / Invocation
07:35 PM – 07:45 PM

Message of Gratitude

MARIA MARGARITA MONTEMAYOR NOGRALES

Chief Operating Officer, Tourism Promotions Board

07:45 PM Heavy Cocktails with Entertainment
11:00 PM End of Networking Cocktails
06 September 2024 (Friday)
Old and New Manila City Tour
07-11 September 2024 (Saturday-Wednesday)
Post-Tours of Buyers
11-12 September 2024 (Wednesday-Thursday)
Departure of Buyers
End of PHITEX 2024

* INDICATIVE PROGRAM AND SUBJECT TO CHANGE

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